Qualitative Alchemy: Transforming cultural nuances into a global strategy

Presented by Sarah Jenkins, Magenta

Magenta's Sarah Jenkins reveals the inside story of the winning entry to the AQR Qualitative Excellence Award 2024. This webinar will demonstrate excellent multi-method qual, and also showcase how to land insight in a truly compelling and creative way. The study culminated in a sensory workshop that used sights, sounds, smells and even culminated in a game of Top Trumps!