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Research designed for a specific purpose and specific client, and conducted as a one-off study or programme of studies (as opposed to being conducted on a regular or continuous basis). Most qualitative market research is ad hoc.
About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative
Research, the foremost authority on qualitative practice, training and
innovation, and the global hub of qualitative thinking.
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