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Glossary of terms Past, Present, Future Recruiter Accred (RAS)Quick Answers
Running Projects Running Groups Books and Reading ListAd Hoc Research
Research designed for a specific purpose and specific client, and conducted as a one-off study or programme of studies (as opposed to being conducted on a regular or continuous basis). Most qualitative market research is ad hoc.
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This glossary is compiled and maintained by the Association for Qualitative
Research, the foremost authority on qualitative practice, training and
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