Publications
In Brief In Depth Glossary Authors TitlesWhat's New
Library Articles Event Reviews Course Reviews Technology Reviews Association NewsWatch
Past, Present, Future A typical projectQuick Answers
Running Projects Running Groups Careers in Qual Books and Reading ListGuidelines
Recruitment Guidelines Recruitment Checklist QR Terms and ConditionsAd Hoc Research
Research designed for a specific purpose and specific client, and conducted as a one-off study or programme of studies (as opposed to being conducted on a regular or continuous basis). Most qualitative market research is ad hoc.
About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative
Research, the foremost authority on qualitative practice, training and
innovation, and the global hub of qualitative thinking.
If you are a qualitative research consultant or a business offering qualitative
research services, please consider joining the AQR and supporting the organisation.