The Association for Qualitative Research
The Hub of Qualitative Excellence

AQR Membership Benefits

The list of membership benefits is constantly being added to but currently these range from offering early morning learning opportunities such as Breakfast Bites, to evening sessions (Spark), and full-day courses and conferences.

Foundation Training

Creating safe spaces for anyone new to qual, to stretch their muscles and discover their own styles. Unrivalled core training modules cover the basics in a uniquely "hands on" way.

Professional Development

Opportunities for continued professional development for more experienced members: forums, events, training, biannual conference, all delivered by some of the best coaches and mentors in the industry.

Breakfast Bites

With a focus on "doing", this series homes in on the core skills every great qualitative researcher needs. Run in the morning, they are punchy, usually running for no more than two hours.


With a focus on "thinking", these events usually last two to three hours. They showcase learning from the wider world of marketing and other adjacent disciplines and create conversation around the possible implications for qual.

AURA Conference

As an AQR member you are invited to submit the work and ideas you are proudest of to the annual AQR AURA conference. It's a chance to get in front of over 90 clients in London and over 40 in the North.

AQR's Directory

The key resource for people searching for qualitative services suppliers. As a member you will be eligible for a company Business Directory entry (at an additional cost). Such entries frequently show in prime positions.


The AQR Qualitative Excellence Award is recognised as the UK's premium award for Qualitative Research. The AQR Parker Prize for Emerging Talent, recognises someone under 25 who, quite simply, has an amazing take on the research world.

Bi-Annual Conference

Held in the UK to showcase the best of qualitative research. Some of the great work you've been doing is shared, come and hear from others and be inspired. There's time for networking and social drinks afterwards too.


Exclusive to members, we provide regular publications and encourage contributors from across the industry and beyond to share knowledge that will impact on members' work, life, and future development.

Networking Events

Our exclusive events like "Not The Christmas Party" and the Summer event held after our AGM offer members a chance to eat, drink and be merry with old friends and make new ones


In line with our commitment to look outwards and make broader connections, we host topical conversations showcasing and debating implications for our industry, and you join in.

Young Disruptors

Through events that are social, collaborative and interactive, Young Disruptors connects young researchers in the industry. Events are fun and help you informally connect.

The AQR offers individual membership, group membership, an affiliate scheme, and a special class of alumni membership for retired researchers. Members are entitled to use the AQR Member logo and subscription fees qualify for tax relief. If you would like more information on the activities of the AQR and the benefits of membership, please contact us and request a membership information pack.

Rose Molloy
Secretary to the Board
The Association for Qualitative Research
Davey House,
31 St Neots Road,
Eaton Ford,
St Neots, Cambs,
PE19 7BA

01480 407227