The Association for Qualitative Research
The Hub of Qualitative Excellence

Bricolage

A term referring to the deliberate mixing of qualitative methods and ways of thinking in order to address a specific issue or problem. A 'bricoleur' means a jack-of-all-trades, and 'bricolage' has been used within academic qualitative research to describe a pragmatic and eclectic approach to qualitative research - one in fact similar to that adopted in most commercial research. It was introduced to British commercial researchers by Wendy Gordon (1999).

Related Terms

 

About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative Research, the foremost authority on qualitative practice, training and innovation, and the global hub of qualitative thinking. If you are a qualitative research consultant or a business offering qualitative research services, please consider joining the AQR and supporting the organisation.

Benefits of AQR Membership