The Association for Qualitative Research
The Hub of Qualitative Excellence


Large, distant goals can seem daunting and impossible, but through the creation of sub-goals — or ‘chunks’ — we are more likely to succeed in achieving a goal. We do better if we receive feedback on our progress as we achieve each sub-goal.

Learning how to chunk effectively can increase productivity and motivation, and lessen the stress of bigger tasks. For example, website “progress tracker” bars make online processes, like signing up for car insurance, feel more doable.


About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative Research, the foremost authority on qualitative practice, training and innovation, and the global hub of qualitative thinking. If you are a qualitative research consultant or a business offering qualitative research services, please consider joining the AQR and supporting the organisation.

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