The Association for Qualitative Research
The Hub of Qualitative Excellence

Collage technique

A projective or enabling technique whereby research participants create rough collages from magazines or other visual material to represent something relevant to the research - often a brand, or an activity. This enforced move away from the verbal helps to access intuitive knowledge and may allow access to non-verbal aspects of the topic that would otherwise remain unarticulated and thus open them up to discussion

Related Terms


About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative Research, the foremost authority on qualitative practice, training and innovation, and the global hub of qualitative thinking. If you are a qualitative research consultant or a business offering qualitative research services, please consider joining the AQR and supporting the organisation.

Benefits of AQR Membership