The Association for Qualitative Research
The Hub of Qualitative Thinking

Collage technique

A projective or enabling technique whereby research participants create rough collages from magazines or other visual material to represent something relevant to the research - often a brand, or an activity. This enforced move away from the verbal helps to access intuitive knowledge and may allow access to non-verbal aspects of the topic that would otherwise remain unarticulated and thus open them up to discussion

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