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Advice or other involvement in clients' business that is not directly linked to the reporting of specific research findings. So a researcher working frequently with a particular client might, for example, be asked to give informed comment on ideas for products or advertising, outside of any specific research project.
About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative
Research, the foremost authority on qualitative practice, training and
innovation, and the global hub of qualitative thinking.
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