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Glossary of terms Past, Present, Future A typical qual project Recruiter Accred (RAS)Quick Answers
Running Projects Running Groups Careers in Qual Books and Reading ListCultural analysis
The applied analysis of cultural phenomenon, often including advertising and media products, in order to provide context for a client's business or insight into a market. This may be conducted in conjunction with interview-based research, but it may also be carried out quite independently, since it can rely entirely on publicly available visual and textual data.
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