The Association for Qualitative Research
The Hub of Qualitative Excellence

Desk research

Research using published sources, and/or the client's own internal sources, carried out prior to a research project. This analysis may be integrated into the overall findings of the study, and/or used to help design the main project (for example, regarding sample structure).

 

About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative Research, the foremost authority on qualitative practice, training and innovation, and the global hub of qualitative thinking. If you are a qualitative research consultant or a business offering qualitative research services, please consider joining the AQR and supporting the organisation.

Benefits of AQR Membership