Publications
In Brief In Depth Glossary Authors TitlesWhat's New
Library Articles Event Reviews Course Reviews Technology Reviews Association NewsQuick Answers
Running Projects Running Groups Careers in Qual Books and Reading ListGuidelines
Recruitment Guidelines Recruitment Checklist QR Terms and ConditionsGroup Effects
Specific and relatively predictable effects of group dynamics. Market research practice in group moderation is designed to enhance positive group effects (such as enhanced creativity) and to reduce negative or problematic effects (such as the tendency for groups to move towards consensus, or towards exaggerated response).
Related Terms
About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative
Research, the foremost authority on qualitative practice, training and
innovation, and the global hub of qualitative thinking.
If you are a qualitative research consultant or a business offering qualitative
research services, please consider joining the AQR and supporting the organisation.