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Glossary of terms Past, Present, Future A typical qual project Recruiter Accred (RAS)Quick Answers
Running Projects Running Groups Careers in Qual Books and Reading ListGroup effects
Specific and relatively predictable effects of group dynamics. Market research practice in group moderation is designed to enhance positive group effects (such as enhanced creativity) and to reduce negative or problematic effects (such as the tendency for groups to move towards consensus, or towards exaggerated response).
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