The Association for Qualitative Research
The Hub of Qualitative Excellence


A gift (usually money) given to participants in a market research group or interview in appreciation of their time and cooperation and to cover their expenses.


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This glossary is compiled and maintained by the Association for Qualitative Research, the foremost authority on qualitative practice, training and innovation, and the global hub of qualitative thinking. If you are a qualitative research consultant or a business offering qualitative research services, please consider joining the AQR and supporting the organisation.

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