The Association for Qualitative Research
The Hub of Qualitative Thinking

Market research agency

A company offering market research services to clients, comprising a group of researchers and an administrative infrastructure. An agency may offer qualitative research, quantitative research, or both, increasingly supplemented by consultancy services, workshop facilitation and so on. Agencies vary in size from one or two individuals to several hundred people, though qualitative specialist agencies tend to be at the smaller end of this range.

Synonyms, Acronyms and Abbreviations

  • Agency

 

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This glossary is compiled and maintained by the Association for Qualitative Research, the foremost authority on qualitative practice, training and innovation, and the global hub of qualitative thinking. If you are a qualitative research consultant or a business offering qualitative research services, please consider joining the AQR and supporting the organisation.

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