The Association for Qualitative Research
The Hub of Qualitative Excellence

Neuro-Linguistic Programming

A model of human communication concerned with how we take in and process information and how we create our subjective experience.

Developed originally from the study of professional excellence in a number of fields, it represents a constantly evolving and developing body of thought. It has proved of great interest and use to commercial qualitative researchers in a number of ways, especially in handling group interaction and in facilitating communication between interviewer and respondent, or indeed between researcher and client. Models and concepts drawn from NLP are also applied in the interpretation of findings.

Synonyms, Acronyms and Abbreviations

  • NLP


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