The Association for Qualitative Research
The Hub of Qualitative Excellence

New Product Development

Research designed to create ideas for new products and services. This might involve various stages and many types of research, both qualitative and quantitative, including: market exploration, idea generation, concept development, product development, packaging development and advertising development. Many of the same approaches may be applied to research designed to extend existing product ranges or to invent new products for established brands.

Synonyms, Acronyms and Abbreviations

  • NPD


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