Publications
In Brief In Depth Glossary Authors TitlesWhat's New
Library Articles Event Reviews Course Reviews Technology Reviews Association NewsQuick Answers
Running Projects Running Groups Careers in Qual Books and Reading ListGuidelines
Recruitment Guidelines Recruitment Checklist QR Terms and ConditionsNew Product Development
Research designed to create ideas for new products and services. This might involve various stages and many types of research, both qualitative and quantitative, including: market exploration, idea generation, concept development, product development, packaging development and advertising development. Many of the same approaches may be applied to research designed to extend existing product ranges or to invent new products for established brands.
Synonyms, Acronyms and Abbreviations
- NPD
About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative
Research, the foremost authority on qualitative practice, training and
innovation, and the global hub of qualitative thinking.
If you are a qualitative research consultant or a business offering qualitative
research services, please consider joining the AQR and supporting the organisation.