The Association for Qualitative Research
The Hub of Qualitative Thinking

Objectives

What a research project is designed to achieve; its purpose and expected use, defined in general and specific terms. These are sometimes divided into business objectives (the business issues or aims driving the initiative of which the research is part) and research objectives (the questions the research needs to address in order to serve the business objectives). Defining appropriate research objectives to address a business objective is often the researcher's task and will form an important part of a proposal.

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