The Association for Qualitative Research
The Hub of Qualitative Excellence


What a research project is designed to achieve; its purpose and expected use, defined in general and specific terms. These are sometimes divided into business objectives (the business issues or aims driving the initiative of which the research is part) and research objectives (the questions the research needs to address in order to serve the business objectives). Defining appropriate research objectives to address a business objective is often the researcher's task and will form an important part of a proposal.

Related Terms


About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative Research, the foremost authority on qualitative practice, training and innovation, and the global hub of qualitative thinking. If you are a qualitative research consultant or a business offering qualitative research services, please consider joining the AQR and supporting the organisation.

Benefits of AQR Membership