The Association for Qualitative Research
The Hub of Qualitative Excellence


A discrete piece of research designed to address a specific set of objectives. The project parameters also usually form the basis of a contract between research supplier and research buyer or client; these will include the research design, its scope, cost, and timing.

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This glossary is compiled and maintained by the Association for Qualitative Research, the foremost authority on qualitative practice, training and innovation, and the global hub of qualitative thinking. If you are a qualitative research consultant or a business offering qualitative research services, please consider joining the AQR and supporting the organisation.

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