Publications
Magazines Authors ArticlesLatest Articles
Library Articles Event Reviews Course Reviews Technology ReviewsCareers in Qual
Qual as a career choice A typical qual project Careers FAQResources
Glossary of terms Past, Present, Future Recruiter Accred (RAS)Quick Answers
Running Projects Running Groups Books and Reading ListRecruitment
The process by which respondents or participants are screened and selected against certain criteria, then persuaded to take part in qualitative market research. In the UK, this is generally carried out by specialist freelance recruiters or recruitment agencies, while in the US it is generally carried out by viewing facilities. In both cases, professional recruitment forms part of the developed infrastructure that supports the practice of qualitative research as a commercial enterprise.
Related Terms
Related Websites
About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative
Research, the foremost authority on qualitative practice, training and
innovation, and the global hub of qualitative thinking.
If you are a qualitative research consultant or a business offering qualitative
research services, please consider joining the AQR and supporting the organisation.