The Association for Qualitative Research
The Hub of Qualitative Excellence


A full written record of a research study: its methods, findings, conclusions and recommendations.

As the pace of business decision-making has increased, a full report (once a standard part of a research contract) is now regarded as optional. A client organisation will usually decide if and when it requires this level of detailed reporting and this choice is reflected in the price charged by the researcher for the project. In most cases some written record of a study is produced, but this may take the form of a shorter and more informal debrief document.

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