The Association for Qualitative Research
The Hub of Qualitative Excellence


An interactive session, often taking a full day or more, in which clients, researchers and/or other participants such as customers work intensively on an issue or question. The process often combines elements of qualitative research, brainstorming and problem solving. They may involve larger numbers of people than conventional group discussions, and often involve more than one moderator or facilitator.

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This glossary is compiled and maintained by the Association for Qualitative Research, the foremost authority on qualitative practice, training and innovation, and the global hub of qualitative thinking. If you are a qualitative research consultant or a business offering qualitative research services, please consider joining the AQR and supporting the organisation.

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