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Welcome to the Spring issue of In Depth. It's a thought-provoking one. Although we have moved away from set 'themes' for each issue, it's still interesting to note the connections between our contributors' articles. In this issue, the overall theme is challenge and our ability as researchers to keep challenging what we do.
We constantly question the nature of our work, and the impact it has on our clients, our research participants, and society as a whole. Were willing to call it when we think were wrong, or change if there is a better way of doing things. All three articles end with a clarion call for continued innovation.
Fiona Jack highlights the neglected question of the role of music in creative development research. Given what we now know about our System 1 response to communications, why isnt this getting more attention?
Charlotte Harris raises the issue of deficitbased narratives in social research inadvertently contributing to the problems theyre trying to address. She points out that we have a moral responsibility to report the good as well as the bad, even when our clients havent asked for it.
And Rhiannon Price tackles the issue of objectivity in the millennial age and challenges us to #GetSubjective.
Blue Martin
Copyright © Association for Qualitative Research, 2016
About the author

Blue Martin
Blue is a graduate from Oxford University and a qualitative researcher with over 15 years experience across a wide range of commercial sectors and international markets. She is a director at Acacia Avenue which she joined in 2009, where her focus is discovering compelling consumer stories and transforming them into commercial recommendations. Blue is a Full Member of the Market Research Society.
Articles by this author
May 2016
Foreword of InDepth 24
December 2015
Foreword of InDepth 23
May 2015
Foreword of InDepth 22
November 2014
Foreword of InDepth 21
August 2014
Accreditation turns professional
Full Index for this author
7 articles by Blue Martin