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What? You're a qual researcher and you're not using Tripit?
Throw away the multiple bits of paper in fieldwork packs; forget the times when youve stood at a hotel reception looking for the booking reference on an email buried somewhere beneath the hundreds of more important messages; no longer live in fear of phoning a colleague for the sixth time today to ask where youre supposed to be.
Tripit is the solution. Once youve downloaded the app and registered your email address (you can have multiple addresses linked to one account), all you have to do is forward all bookings to one email address, and the rest is done for you.
Tripit extracts all the necessary information from the email and builds your travel itinerary. You open the app and see when youre travelling; what time you leave and arrive; the address youre going to, the booking reference; when check in opens; and links to a map. You can also share your itinerary with other Tripit users, so colleagues and clients can see where you are.
Sarah Jenkins
Director, Magenta
This article was first published in InBrief magazine, April 2017
Copyright © Association for Qualitative Research, 2017
About the author

Sarah Jenkins
Dr Sarah Jenkins has more than 15 years experience delivering high quality qualitative insight for global clients and has a wealth of experience working with consumers across a variety of categories and won the prestigious AQR Award for Qualitative Effectiveness in 2013 for her work evaluating content for the BBC. Sarah is a published author and started her career conducting social policy research before moving to Ipsos MORI where she was Head of Qualitative within their Media, Content and Technology team. She's since worked with boutique agencies to develop their teams and expand their client offering before founding Magenta. Sarah is a Certified Member of the Market Research Society and a board member of the Association for Qualitative Research.
AQR Member Profile
Sarah Jenkins
Articles by this author
April 2017
Using Tripit?
May 2016
Getting down with the kids
January 2014
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