The Association for Qualitative Research
The Hub of Qualitative Excellence

Plus Four Market Research Limited

An independent, full-service agency established in 1970, we provide qualitative and quantitative research throughout the UK, across Europe and worldwide.

Established for over 50 years and having worked on over 23,000 projects, we have a wealth of experience across a range of sectors to place at your disposal. Our 'hands on' approach is valued by clients - Managing Director Peter Allan and Director, Cara Allan personally undertake and report upon all of our qualitative research, bringing a great deal of experience to your projects. We undertake our qualitative research both offline and online. We are a flexible agency offering bespoke research solutions - we listen to what you as the client want your research to achieve, and use a variety of methodologies to most effectively do that. Use us as a full service agency, or select our relevant services 'a la carte' to suit your needs by accessing our specialist Divisions individually: fieldwork, recruitment, interviewing, moderation, reporting, plus quantitative research for mixed methodology approaches. Our own viewing facility The Qualitative Lab in London (Wimbledon) can be used as part of a full project or hired independently.

We are company with a reputation for meeting tight deadlines and succeeding with the most challenging of projects...but we like the easier jobs too! All this AND competitively priced...

Get in touch to talk more about how we can help you.

Contact Details

Brook House
35a South Park Road
London SW19 8RR

Telephone 020 8254 4444
Twitter @Plus4MR
Facebook 144827455577254

Key Information

Plus Four Market Research Limited is a Market Research Agency established in 1970 with 11-20 full-time employees.

Employees who are AQR members

Cara Allan
Peter Allan

Skills, Expertise and Services

  • Advertising and Communications
  • Brand Positioning
  • Business-to-Business
  • Design and Packaging
  • International
  • NPD and Innovation
  • Online Qualitative Research

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Viewing Facilities Association

Standards Compliance Accreditations

  • ISO 9001

Related Businesses

Recruiter Accreditation Scheme (RAS)

Plus Four Market Research Limited is an accredited company under the Recruiter Accreditation Scheme (RAS), which has been jointly developed by the AQR and MRS to recognise the knowledge, skills, and competence of professional recruiters. [More info about RAS]


For further information about Plus Four Market Research Limited please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.