The Association for Qualitative Research
The Hub of Qualitative Thinking

The Field Division

Since 1970 The Field Division has built a reputation for providing high quality fieldwork and recruitment:

* UK nationwide coverage with over 700 interviewers and 26 supervisors

* Recruitment for depths/groups/online qual: all respondents double-screened

* Vastly experienced field management across a wide range of sectors and a variety of topics

* B2B and Consumer specialists

* All methodologies: CAPI(for all devices), online quant surveys and qual discussions/diaries/video ethnography/homework etc., plus 'old fashioned' pen and paper (with in-house data entry)

* Versatility: In-home, doorstep, central location (hall tests), place of work, street, retail /leisure/transport locations, name it - we go there!

Quality is key to our reputation, demonstrated through our membership of the MRS Interviewer Card Scheme, that we are MRS Company Partner's and our own stringent in-house controls and back-checks.

Our own viewing facility The Qualitative Lab in London (Wimbledon) provides the perfect venue for focus groups/depth interviews.

"The Field Division... market research interviewing and recruitment at its best"

Contact Details

Brook House
35a South Park Road

Telephone 020 8254 4444
Twitter @Plus4MR
Facebook 144827455577254

Key Information

The Field Division is a Field Agency established in 1970 with 11-20 full-time employees.

Employees who are AQR members

Peter Allan

Skills, Expertise and Services

  • Depth Interviews
  • Fieldwork
  • Group Discussions and Focus Groups
  • Online Groups and Depths
  • Qualitative Recruitment
  • Viewing Facilities

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Viewing Facilities Association

Related Businesses


For further information about The Field Division please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.