The Association for Qualitative Research
The Hub of Qualitative Excellence


In genuine market research, participants are assured anonymity; that is, their personal details are never passed on to third parties, not even to the commissioning client.

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About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative Research, the foremost authority on qualitative practice, training and innovation, and the global hub of qualitative thinking. If you are a qualitative research consultant or a business offering qualitative research services, please consider joining the AQR and supporting the organisation.

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