In genuine market research, participants are assured anonymity; that is, their personal details are never passed on to third parties, not even to the commissioning client.
About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative
Research, the foremost authority on qualitative practice, training and
innovation, and the global hub of qualitative thinking.
If you are a qualitative research consultant or a business offering qualitative
research services, please consider joining the AQR and supporting the organisation.
Benefits of AQR Membership