Library
Latest Articles Author Index Articles Index PodcastsCareers in Qual
Qual as a career choice A typical qual project Careers FAQResources
Glossary of terms Past, Present, Future Recruiter Accred (RAS) Safety GuidanceQuick Answers
Running Projects Running Groups Books and Reading ListData Protection
In the UK, the Data Protection Act of 1998 regulates the collection, storage, use and dissemination of personal data. The law and its implications for qualitative market researchers are complex, but it certainly covers the collection and use of participants' personal details, and the circulation of research materials such as videos by which individuals may be recognised. Anyone who collects and stores personal data is required to register with the Office of Information Commissioner. Many of the requirements of the law are also covered by relevant codes of conduct; these and a set of guidelines regarding data protection are provided by the MRS.
Related Terms
Related Websites
About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative
Research, the foremost authority on qualitative practice, training and
innovation, and the global hub of qualitative thinking.
If you are a qualitative research consultant or a business offering qualitative
research services, please consider joining the AQR and supporting the organisation.