The Association for Qualitative Research
The Hub of Qualitative Thinking

Back checking

A quality control process by which the eligibility of market research participants is checked after they have taken part in a study, usually by re-contacting a proportion of them.

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This glossary is compiled and maintained by the Association for Qualitative Research, the foremost authority on qualitative practice, training and innovation, and the global hub of qualitative thinking. If you are a qualitative research consultant or a business offering qualitative research services, please consider joining the AQR and supporting the organisation.

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