Library
Latest Articles Author Index Articles Index PodcastsCareers in Qual
Qual as a career choice A typical qual project Careers FAQResources
Glossary of terms Past, Present, Future Recruiter Accred (RAS) Safety GuidanceQuick Answers
Running Projects Running Groups Books and Reading ListClient
The company, agency or other organisation that commissions and pays for a market research project. The client determines the issues or problems the project is designed to address. At an individual level, the research suppliers' "client" is often a specialist research buyer within an organisation. This buyer will him or herself have internal 'clients' who are the ultimate users of the market knowledge produced by research.
Related Terms
About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative
Research, the foremost authority on qualitative practice, training and
innovation, and the global hub of qualitative thinking.
If you are a qualitative research consultant or a business offering qualitative
research services, please consider joining the AQR and supporting the organisation.