Publications
In Brief In Depth Glossary Authors TitlesWhat's New
Library Articles Event Reviews Course Reviews Technology ReviewsWatch
Past, Present, Future A typical projectQuick Answers
Running Projects Running Groups Careers in Qual Books and Reading ListGuidelines
Recruitment Guidelines Recruitment Checklist QR Terms and ConditionsTarget
The sector of people to whom a product, brand or service is designed to appeal. This may be defined in many ways but a target definition usually involves some combination of demographics, lifestage, lifestyle and/or psychographic factors. Target audience usually refers to advertising, while target market refers to the target of the entire marketing mix.
Synonyms, Acronyms and Abbreviations
- Target Audience
- Target Market
Related Terms
About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative
Research, the foremost authority on qualitative practice, training and
innovation, and the global hub of qualitative thinking.
If you are a qualitative research consultant or a business offering qualitative
research services, please consider joining the AQR and supporting the organisation.