The Association for Qualitative Research
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The sector of people to whom a product, brand or service is designed to appeal. This may be defined in many ways but a target definition usually involves some combination of demographics, lifestage, lifestyle and/or psychographic factors. Target audience usually refers to advertising, while target market refers to the target of the entire marketing mix.

Synonyms, Acronyms and Abbreviations

  • Target Audience
  • Target Market

Related Terms


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