Publications
Magazines Authors ArticlesLatest Articles
Library Articles Event Reviews Course Reviews Technology ReviewsCareers in Qual
Qual as a career choice A typical qual project Careers FAQResources
Glossary of terms Past, Present, Future Recruiter Accred (RAS)Quick Answers
Running Projects Running Groups Books and Reading ListTarget
The sector of people to whom a product, brand or service is designed to appeal. This may be defined in many ways but a target definition usually involves some combination of demographics, lifestage, lifestyle and/or psychographic factors. Target audience usually refers to advertising, while target market refers to the target of the entire marketing mix.
Synonyms, Acronyms and Abbreviations
- Target Audience
- Target Market
Related Terms
About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative
Research, the foremost authority on qualitative practice, training and
innovation, and the global hub of qualitative thinking.
If you are a qualitative research consultant or a business offering qualitative
research services, please consider joining the AQR and supporting the organisation.