The Association for Qualitative Research
The Hub of Qualitative Thinking

Conclusions and recommendations

The interpretations given by the researcher of the significance of the findings of a research project for the client's business, along with recommendations for action. These recommendations will be based on the research and on any other relevant information available to the researcher, including their own past experience in a market or in business.

Conclusions and recommendations usually form an important part of a project debrief and of any report or documentation, and are a key part of the value offered to clients by professional market research.

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