Publications
Magazines Authors ArticlesLatest Articles
Library Articles Event Reviews Course Reviews Technology ReviewsCareers in Qual
Qual as a career choice A typical qual projectResources
Glossary of terms Past, Present, Future Recruiter Accred (RAS)Quick Answers
Running Projects Running Groups Books and Reading ListExecution
The specific details of how an advertisement is (or will be) made, e.g. details of visuals, casting of actors or models, music, typefaces, locations and so on.
Related Terms
About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative
Research, the foremost authority on qualitative practice, training and
innovation, and the global hub of qualitative thinking.
If you are a qualitative research consultant or a business offering qualitative
research services, please consider joining the AQR and supporting the organisation.