The Association for Qualitative Research
The Hub of Qualitative Excellence


The specific details of how an advertisement is (or will be) made, e.g. details of visuals, casting of actors or models, music, typefaces, locations and so on.

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This glossary is compiled and maintained by the Association for Qualitative Research, the foremost authority on qualitative practice, training and innovation, and the global hub of qualitative thinking. If you are a qualitative research consultant or a business offering qualitative research services, please consider joining the AQR and supporting the organisation.

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