Publications
Magazines Authors ArticlesLatest Articles
Library Articles Event Reviews Course Reviews Technology ReviewsCareers in Qual
Qual as a career choice A typical qual project Careers FAQResources
Glossary of terms Past, Present, Future Recruiter Accred (RAS)Quick Answers
Running Projects Running Groups Books and Reading ListStakeholder
Anyone with an interest or involvement in the business of a client organisation, or someone who is otherwise relevant to it. So this might well include customers and potential customers, but also extends to shareholders, employees, neighbours, government agencies and so on. All are considered potential participants in qualitative market research.
Related Terms
About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative
Research, the foremost authority on qualitative practice, training and
innovation, and the global hub of qualitative thinking.
If you are a qualitative research consultant or a business offering qualitative
research services, please consider joining the AQR and supporting the organisation.