The Association for Qualitative Research
The Hub of Qualitative Thinking
AQR Parker Prize 2020

How to nominate

Candidates for the AQR Parker Prize for Emerging Talent must be nominated by one of their colleagues using the entry form on this site. When preparing your nomination, do make sure you read what the judges are looking for and our "winning tips" in order to present your entry in the best possible light.

Criteria for nominations

  • There is no fee to make a nomination
  • The person making the nomination must be an AQR member
  • A member can nominate only one candidate
  • A member cannot nominate themselves
  • The person being nominated does not need to be an AQR member
  • The person nominated must be aged 25 or under on 1st June 2020.

Deadline for nominations

Make sure you return your completed entry form no later than midday on Friday 28th February 2020. No entries will be accepted after this date.

What the judges are looking for

The judges are looking to meet young people from any part of our industry. They could work in field, be researchers, work in viewing facilities or work for platform providers. As long as they are involved in qual research, they are in with a good chance. The winner will be someone who:

Has flair, spark and charisma. They'll be someone who develops instant rapport with anyone they come in contact with, whether that's clients, research participants or colleagues.

Goes above and beyond. They won't be content with just doing their day job but will naturally find ways to go the extra mile to get the job done, brilliantly.

Loves the industry. They'll be someone who is already showing real commitment to brilliant qualitative thinking and doing. They have to love the career they've chosen and want to continue developing.

Shows great thinking. They'll be naturally curious about brands, services and companies and be interested in connecting with them. That might be demonstrating great strategic insight or finding new ways to learn about how humans connect with the world around us.

Winning Tips

We realise that this prize is designed for people who don't have decades of experience under their belt. We want your nomination to really bring them to life and help show the judges just what rising stars they are.

We are looking for concrete examples that demonstrate some or all of the criteria above but we also want to sense their personality and their commitment to their role.

You can include testimonials from colleagues or clients if that helps. We don't need to hear from the candidate themselves, and you might not even want to tell them you've nominated them. We'll get in touch with you first to let you know if they’ve been shortlisted or not.

Don't miss the deadlines

Remember, you must return your completed entry form no later than mid-day on Friday 28th February 2020.