The Association for Qualitative Research
The Hub of Qualitative Excellence

The AQR Qualitative Excellence Award 2023


Winning the AQR Qualitative Excellence Awardis a prestigious badge which sends a powerful message to your existing and potential clients. In these extraordinary times, standing out from the crowd has never been more important. So, now's the time to shine.

Celebrating its 21st year, the AQR Qualitative Excellence Award is recognised as the UK's premium Qualitative Research award and acknowledges the vital contribution that qualitative research makes to marketing, strategy and societal issues, with a distinguished judging panel which includes representatives of AURA, MRS, ESOMAR, CORE, AMSR and AQR.

And the winner is....

Reinventing Ollie: The power of combining qual methodologies to inspire consensus and change
Stephanie Holland, Hush Research & Strategy

The judges said

The Reinventing Ollie case study stood out this year as a great example of how insightful Qual can successfully help a brand evolve and re-invent itself.

Highly Commended was awarded to:

Unpacking ageing to uncover new innovation opportunities
Bec O'Brien, antedote Ltd and Lisa Edgar, Saga PLC

Judging panel 2023

We are most grateful for the time and support given by this year's Judging Panel who represent MRS, AURA, ESOMAR, AMSR, CORE, and AQR.

Simon Patterson

Jane Frost

Ruth Hinton

Shazia Ginai

Tom Kerr

Ella Fryer-Smith

Lucy Davison

Peter Totman

Bianca Bailey-Wilson