Awards for Achievement
Recognising achievementPioneers Award 2025
About the Pioneers AwardExcellence Award 2024
About the Excellence Award How to enter Entry Form (Word Doc) Past Winners Winners experiences About ProsperParker Prize 2024
About the Parker Prize How to nominate Entry Form (Word Doc) Winners experiences About Ken Parker
Winning the AQR Qualitative Excellence Award is a prestigious badge which sends a powerful message to your existing and potential clients. In these extraordinary times, standing out from the crowd has never been more important. So, now's the time to shine.
Celebrating its 22nd year, the AQR Qualitative Excellence Award is recognised as the UK's premium Qualitative Research award and acknowledges the vital contribution that qualitative research makes to marketing, strategy and societal issues, with a distinguished judging panel which includes representatives of AURA, MRS, ESOMAR, CORE, and AQR.
What we are looking for
Share your case study with us and illustrate its excellence in line with what the judges are looking for, which is great qualitative thinking, engaged and empowered clients, significant impact on your client's business, and a compelling story. We are looking for case studies that that demonstrates the very best in qualitative thinking and practice, and combines creativity, insight and business application.
Entry criteria
It's good to be able to tell the whole story about the research and its outcomes, so we accept case studies up to three years old (max). Your entry is only shared with the judges so confidentiality is assured. Entry is open to all AQR members of all levels from the UK and internationally. If you can involve the client then do. At least one author needs to be an AQR Member.
The prize
The winner receives the much sought after "Prosper" plus a prize of £1000, together with speaker opportunities at industry events and the winner's logo to add to your email signature. The winner will have the chance to present their case study in an AQR Hub webinar and also have conference presentation opportunities.
Timetable and key dates
Closing date for applications
4pm Monday 2nd September 2024
Announcement of shortlist (six entrants)
End of September 2024
Announcement of finalists (three finalists)
Mid-October 2024
Announcement of winner and award presentation
Monday 2nd December 2024 at the MRS Awards Dinner
The finalists
Britain's New Parents
Stephanie Holland, Hush Research & Strategy and Joe Bonnell, Open Questions
Qualitative Alchemy: Transforming Cultural Nuances into a Global Strategy
Sarah Jenkins and Eve Robertson, Magenta
It Shows We Matter: how The Open University took a radically different approach to targeting Black and Asian students
Lucy Banister, The Nursery Research and Planning Ltd
Judging panel 2024
We are most grateful for the time and support given by this year's Judging Panel who represent MRS, AURA, ESOMAR, CORE, and AQR.
Lucy Hobbs
AQR
Lucy Davison
ESOMAR
Chloe Fowler
AQR
Shazia Ginai
CORE
Tom Kerr
AURA
Louise Sharpe
BT
Oli Sweet
AQR
Winning a Prosper has business impact and means a great deal to the winners, each of which said they would unreservedly encourage others to enter.