The Association for Qualitative Research
The Hub of Qualitative Excellence

Depth Interview

Also known as an individual interview or (especially in the USA) a 'one-on-one', this is a qualitative market research interview with a single respondent. Such interviews vary greatly in content and interviewing approach as well as in dimensions such as length (from a few minutes to several hours) and location (respondent's own home or other location).

Synonyms, Acronyms and Abbreviations

  • Individual interview
  • One-on-one

Related Terms


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