Paired depth interview

In qualitative research a paired depth interview (or just ‘paired depth’) is an interview conducted with two people. Often referred to as dyad, the methodology allows the researcher to probe in depth around each person’s experience as well as using any similarities and differences in experience to explore the subject more deeply.

The respondents are sometimes but not always in a relationship (family, friends, involved in the same purchase decision). Friendship pairs are often interviewed in a paired depth where the subject matter is sensitive or the respondents are likely to be more open and articulate in the presence of a friend (often recommended for interviewing children and teens).