Triad

A form of depth interview involving three participants, who may or may not know each other. It offers some of the advantages of group discussions, but also some of those of depth interviews. As is the case for paired depths, triad participants may be recruited to form a homogenous group, or alternatively to set up a degree of conflict (where each member takes a particular view on an issue, or uses a quite different brand of the same product, for example).

Related Terms

• Depth Interview
• Paired Depth Interview
• Group Discussion
• Mini-group Discussion
• Conflict Interviews