The Association for Qualitative Research
The Hub of Qualitative Thinking
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Staff research

Research carried out amongst workers or employees of an organisation. Although a great deal of qualitative market research is concerned with researching customers of various kinds, increasingly its methods are being used to help organisations understand, motivate and better provide for its employees.

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This glossary is compiled and maintained by the Association for Qualitative Research, the foremost authority on qualitative practice, training and innovation, and the global hub of qualitative thinking. If you are a qualitative research consultant or a business offering qualitative research services, please consider joining the AQR and supporting the organisation.

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