Library
Latest Articles Author Index Articles IndexCareers in Qual
Qual as a career choice A typical qual project Careers FAQResources
Glossary of terms Past, Present, Future Recruiter Accred (RAS) Safety GuidanceQuick Answers
Running Projects Running Groups Books and Reading ListStaff research
Research carried out amongst workers or employees of an organisation. Although a great deal of qualitative market research is concerned with researching customers of various kinds, increasingly its methods are being used to help organisations understand, motivate and better provide for its employees.
Related Terms
About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative
Research, the foremost authority on qualitative practice, training and
innovation, and the global hub of qualitative thinking.
If you are a qualitative research consultant or a business offering qualitative
research services, please consider joining the AQR and supporting the organisation.