The Association for Qualitative Research
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Flipagram as a short ethnography tool

For a long time, qualitative research has allowed respondents to upload images and videos to online research platforms. These short videos, typically up to 5 minutes long, can shed light on a respondent's lifestyle, though are often unedited thought-downloads.

Flipagram enables users to create short photo slideshows (up to 15 seconds long) with the potential for accompanying audio. The respondent can choose the images that accurately sum up a typical mealtime, say, while the researcher benefits by having lots of extremely focused stories.

Flipagram at the iTunes store


Darren Till
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