The Association for Qualitative Research
The Hub of Qualitative Excellence

Charlie, the personal assistant

The scenario: you're going to an important business meeting and you want to make a good impression. You want to show that you've researched the people you are meeting, and know their backgrounds. Googling takes time, though.

Imagine receiving reports on everyone in the meeting, delivered straight to your phone. A new app called Charlie claims that it will save an average of 57 Google searches, giving you time to concentrate on other work. It aims to provide users with knowledge of someone’s professional background, their passions, company information, and more.

It sounds like a great idea, providing ice-breakers, as well as info to drop into conversation. However, its accuracy may prove creepy to those on the receiving end.


Darren Till
Research Consultant, Discovery

This article was first published in InBrief magazine, August 2015
Copyright © Association for Qualitative Research, 2015