Charlie, the personal assistant
The scenario: you're going to an important business meeting and you want to make a good impression. You want to show that you've researched the people you are meeting, and know their backgrounds. Googling takes time, though.
Imagine receiving reports on everyone in the meeting, delivered straight to your phone. A new app called Charlie claims that it will save an average of 57 Google searches, giving you time to concentrate on other work. It aims to provide users with knowledge of someones professional background, their passions, company information, and more.
It sounds like a great idea, providing ice-breakers, as well as info to drop into conversation. However, its accuracy may prove creepy to those on the receiving end.
Research Consultant, Discovery
This article was first published in InBrief magazine, August 2015
Copyright © Association for Qualitative Research, 2015