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Fractal patterns have long been loved by many for being both aesthetically pleasing, and wondrous in their endlessly repeating design.
As researchers, we are constantly on the lookout for new ways of visualising data for presentations to help us better inform and engage clients with insights. Discovr is a series of apps that deliver recommendations based on what the user currently likes.
Results showing the "connectedness" of artists, genres etc. are presented in a radial tree design which grows as it delivers findings to the user. Discovr is very pleasing on the eye; it feels very infographic-like and could be used to deliver the impact that clients love.
The smooth flow and "flowering" of the results could really lend itself to the dramatisation of customer behaviours and thinking, helping us reveal emergent themes that arise through the research process and demonstrate how they are interconnected.
Darren Till
Research Consultant, Discovery
This article was first published in InBrief magazine, January 2014
Copyright © Association for Qualitative Research, 2014
About the author

Darren Till
Darren has over four years' experience in the market research industry. He takes an active interest in all things tech-related, keeping abreast of the latest trends in the industry, and monitoring any potential applications to research. He is also a keen blogger, taking charge of Discovery's 'Not the blog' microsite.
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18 articles by Darren Till