Don't look an IFFT horse in the mouth
There are so many social networking platforms and data streams to keep on top of these days, it can be overwhelming. So when I happened to stumble across IFFT, I was intrigued.
"If This Then That" is the idea behind it, and it allows users to create "recipes", effectively coding an action, that relies on conditions having been met from a variety of sources. For example, "if I post a new Instagram photo, then add the image to my Dropbox account". There are 92 "channels" to choose from, including Facebook, YouTube, Twitter, etc.
I have already created my own recipe if email contains the phrase "feedback on the discussion guide" then set out-of-office indefinitely
Research Consultant, Discovery
This article was first published in InBrief magazine, June 2014
Copyright © Association for Qualitative Research, 2014