"If This Then That" is the idea behind it, and it allows users to create "recipes", effectively coding an action, that relies on conditions having been met from a variety of sources. For example, "if I post a new Instagram photo, then add the image to my Dropbox account". There are 92 "channels" to choose from, including Facebook, YouTube, Twitter, etc.

I have already created my own recipe — if email contains the phrase "feedback on the discussion guide" then set out-of-office indefinitely