The Association for Qualitative Research
The Hub of Qualitative Excellence

Don't look an IFFT horse in the mouth

There are so many social networking platforms and data streams to keep on top of these days, it can be overwhelming. So when I happened to stumble across IFFT, I was intrigued.

"If This Then That" is the idea behind it, and it allows users to create "recipes", effectively coding an action, that relies on conditions having been met from a variety of sources. For example, "if I post a new Instagram photo, then add the image to my Dropbox account". There are 92 "channels" to choose from, including Facebook, YouTube, Twitter, etc.

I have already created my own recipe — if email contains the phrase "feedback on the discussion guide" then set out-of-office indefinitely


Darren Till
Research Consultant, Discovery

This article was first published in InBrief magazine, June 2014
Copyright © Association for Qualitative Research, 2014