The Association for Qualitative Research
The Hub of Qualitative Excellence

Conflict interviews

A technique by which people with differing behaviours and/or attitudes are recruited into a pair, triad or group discussion. The interviewing process is used to explore and dramatise the differences between these positions. Although a highly effective research approach, it requires sensitive handling by the facilitator.

Related Terms


About the AQR Glossary:
This glossary is compiled and maintained by the Association for Qualitative Research, the foremost authority on qualitative practice, training and innovation, and the global hub of qualitative thinking. If you are a qualitative research consultant or a business offering qualitative research services, please consider joining the AQR and supporting the organisation.

Benefits of AQR Membership