The Association for Qualitative Research
The Hub of Qualitative Excellence
Thomas Woodnutt, Feeling Mutual, UK (Qual Research)

Thomas Woodnutt

Feeling Mutual
United Kingdom

Tom is an independent Conversations Strategist, working at the intersection of insight, strategy and social technology. He consults as a strategic planner and innovation specialist for research agencies and runs collaborative insight programmes for brands like the BBC and UEFA. He also runs an online qualitative research training programme called Masterminds. He was formerly Director of Digital at Hall and Partners.

AQR Membership

Thomas has been a Member of the AQR since October 2002.

Notable achievements and contributions

  • 2013 Tutored on AQR Digital Deep Dive Course
  • 2017 Tutored on AQR Digital Develop Your Online Skills Course
  • 2021 Finalist AQR Qualitative Excellence Award
  • 2022 Finalist AQR Qualitative Excellence Award

Articles published by the AQR