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Reasons to join the AQR

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Anne-Sophie Damelincourt, Strategir, France (Qual Research)

Anne-Sophie Damelincourt

Director of Development
Strategir
France

Anne-Sophie is the founder & owner of Blue Lemon, a boutique agency created in 2007 operating worldwide. She is passionate about human stories and cultures, working helping brands create value and strong connections with their consumers. With a background in Marketing (Unilever & Lactalis) and Consultancy, she specialised in extracting and applying insight to help define brand strategy and deliver growth. Her particular areas of expertise and interest are brand positioning work, innovation and advertising.

AQR Membership

Anne-Sophie is a Member of the AQR.

Notable achievements and contributions

2007 Founded Blue Lemon
2010 QRCA membership
2015 Esomar Global Qualitative, Programme Committee
2015 -2016 elected Esomar Council Member
2017 Esomar Global Qualitative, Programme Committee
2017 -2018 elected Esomar Council Member
2019 -2020 elected Esomar Council Member
2019 -2020 Esomar Treasurer Esomar Execo
2019 Insight Association membership
2019 MR News membership

Articles published by the AQR

2018 Back to the future