Research Director and Global Project Lead
Beijing Mindslab Marketing Consulting co Ltd
Boni has c.15 years' experience as a qualitative researcher and a P&G qualified moderator at MindsLab China. She designs, manages, facilitates, moderates and reports upon projects from start to finish. Boni leads qualitative projects both offline and online (nationwide, worldwide). Boni has 5+ years international experience working in Europe for advertising, branding and product/service development.
Boni has been a Member of the AQR since January 2023.