The Association for Qualitative Research
The Hub of Qualitative Excellence
Boni Liu, Beijing Mindslab Marketing Consulting co Ltd, China (Qual Research)

Boni Liu

Research Director and Global Project Lead
Beijing Mindslab Marketing Consulting co Ltd

Boni has c.15 years' experience as a qualitative researcher and a P&G qualified moderator at MindsLab China. She designs, manages, facilitates, moderates and reports upon projects from start to finish. Boni leads qualitative projects both offline and online (nationwide, worldwide). Boni has 5+ years international experience working in Europe for advertising, branding and product/service development.

AQR Membership

Boni has been a Member of the AQR since January 2023.