The Association for Qualitative Research
The Hub of Qualitative Excellence
Karen Poole, MMR Research Worldwide, UK (Qual Research)

Karen Poole

Senior Consultant
MMR Research Worldwide
United Kingdom

Karen is a senior consultant, one of a team of strategists, designers and sensory scientists at brand strategy consultancy Huxly, an MMR company. She has 20 years client-side experience in marketing and innovation on global brands including L'Oréal, Nestlé, and Arla Foods, Karen now works extensively on insight and brand strategy projects for clients such as Lucozade Ribena Suntory, Mondelez and Mission Foods. Karen also blogs on the big issues facing brands, and coaches presentation skills and public speaking at MMR.

Guest Member

Karen Poole is a not a member of the AQR, but is a Guest Member of the website and may have contributed articles to AQR publications.

Notable achievements and contributions

  • 2019 Completed AQR's two day May Moderating Skills Workshop

Articles published by the AQR