The Association for Qualitative Research
The Hub of Qualitative Excellence
Susan Sweet, Sweet Insight Group Inc, USA (Qual Research)

Susan Sweet

Sweet Insight Group Inc

Susan is a passionate qualitative researcher focused on illuminating insights and making the research process fun for both clients and research participants. She founded Sweet Insight Group in 2012, and has worked alongside some of the best in qualitative research for the past 25 years, including the Chicago offices of Millward Brown (now Kantar), Doyle Research Associates, and Hall & Partners. She's been a longtime champion of collaboration between the QRCA and AQR, has co-chaired previous joint conferences and currently co-chairs the QRCA's Industry Relations Committee, serving as the liaison to AQR. Susan lives in Colorado, with her husband, 2 teenage sons and her rescue dog.

AQR Membership

Susan has been a Member of the AQR since March 2018.