The Association for Qualitative Research
The Hub of Qualitative Excellence
Sandy Franklin, davies+mckerr, UK (Qual Research)

Sandy Franklin

United Kingdom

Sandy has been in the industry a while, too many years to mention but to give you a clue she started back in the day when recruiters had little black books and researchers were given cassette tapes to record their groups on and not a single mention of GDPR in sight. A humble fieldie Sandy has a burning passion to ensure the best possible participants show up to focus groups and all things related to gathering opinions from everyday people, to the not so everyday people.

AQR Membership

Sandy has been a Member of the AQR since April 2005. Sandy serves on the AQR Management Board.

Notable achievements and contributions

  • 2015 completed AQR Playing the Field Course April
  • 2023 Co-Opted onto the AQR Board