The Association for Qualitative Research
The Hub of Qualitative Excellence
Liz Norman, Elizabeth Norman International, UK (Qual Research)

Liz Norman

Elizabeth Norman International
United Kingdom

Liz is the founder of ENI a specialist talent consultancy recruiting across the Insight profession. Before entering recruitment, a dream was to become a Qualitative Researcher, instead she regards one of her key skills 'professional interviewer'. Qualitative remains of great interest, particularly some of the newer related areas of Insight, such as UX and the use of AI.

AQR Membership

Liz has been a Member of the AQR since February 2021.

Notable achievements and contributions

  • 1985 Started research recruitment division of Mktg recruitment agency
  • 1989 Opened ENI
  • 2000 Opened ENI Australia
  • 2009 Opened ENI Singapore.

Articles published by the AQR