The Association for Qualitative Research
The Hub of Qualitative Excellence
Silvia Iranzo Ferrandis, In Market Research, Spain (Qual Research)

Silvia Iranzo Ferrandis

Director and Consultant
In Market Research

Silvia Iranzo is a country expert, a native Spanish bilingual moderator and qualitative consultant who has been working in multi-country international studies covering Spain nationwide for over 15 years. She enthusiastically embraced online research over a decade ago and is considered a pioneer and early adopter of online focus groups, blogs and online communities in Spain teaching other professionals at the e-Qualitative course of the Spanish Insights and Analytics Association (I+A).

More information about In Market Research

AQR Membership

Silvia has been a Member of the AQR since April 2008.

Notable achievements and contributions

  • 2002 Erasmus student Uni of Exeter studying Psychology
  • 2003 Graduate BSc Social & Organisational Psychology, Uni of Valencia
  • 2005 Postgraduate Diploma in Market Research, Uni of Valencia
  • 2008 Founded In Market Research
  • 2013 Attended Qualitative 2013 Esomar World Research Conf, Valencia
  • 2015 Attended Esomar 2015 World Marketing Research Congress in Dublin
  • 2017 Webinar lead at 'Best of Esomar Global Qualitative Conf. Berlin
  • 2018 Comm. Member Worldwide Conference on Qualitative Research
  • 2018 The creative minds of intl. qualitative research was published
  • 2019 Attended Fusion 2019 Esomar Qualitative Research & Data Science